On Instagram, Lilia connected with an incredible advocate named Wendy Pake, who runs FoodDiversityOrg. In early January, we Zoomed with her for an hour. She was gearing up to host her first allergy conference, and we set up the call as we try to broaden our reach to reach customers. The conference Wendy was setting up will be funded by sponsorships which begin at $1000. We thought this to be risky as we did not know how many people would show up and therefore whether or not we would get a return on that investment. After some back-and-forth, we settled this by with an agreement that 40% of the sales that originate from the event would be donated to FoodDiversityOrg. As always, it was a great pleasure to meet others passionate about our work!
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