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Lilia Vine
Mar 1, 20241 min read
Our Biggest Supporter: Thank you so much, Reese Strong!
In October, we attended the FARE Food Allergy Summit, and after our panel we met the incredible advocate Heather Langer, whose...
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Lilia Vine
Feb 29, 20241 min read
Thank you, No Nut Traveler!
Last year, we sat with absolute force of nature Lianne Mandelbaum on the Kaléo panel at the 2023 FARE Conference. This past week, Ms....
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Lilia Vine
Feb 25, 20241 min read
Message to all aspiring entrepreneurs: Log. Your. Expenses!!!!
We started this journey with our own savings and a little help from our parents. We're so thankful to all of the people who bought our...
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Robert Vine
Dec 9, 20232 min read
How I Successfully Negotiated With My Manufacturer
The number one lesson I learned when working with the manufacturer is that you should never trust them to offer you ideas. For example,...
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Maia Coplit
Mar 19, 20231 min read
Meeting with Kaleo
After the meeting with Alison from Kaleo, I was very surprised at how willing she was to try to help us. I know that beforehand, it...
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Lilia Vine
Mar 19, 20232 min read
How To Resolve Conflicts
I, my brother, and Maia were at constant odds at the beginning. We were all too headstrong to back down from an argument, so...
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Maia Coplit
Mar 19, 20231 min read
Designing the Product
The process of creating a product is not easy, even if the idea may seem clear or simple, there are many ways in which the design can be...
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Lilia Vine
Mar 19, 20232 min read
How To Come Up With Marketing Materials
From the very birth of SercaCase, I was coming up with slogans. The first was the name itself. I had come up with a list of names, mostly...
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Robert Vine
Dec 15, 20221 min read
How I Figured Out Manufacturing
Like to most other people, starting a company was an extremely scary idea, and the scariest part was how we would create a product when...
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